Do you want your customers to recognise that you are different? Do you want to out-perform your competitors?
Standards are important to ensure that you and your team meet the minimum requirements, whether statutory, accounting, project management, or software product development standards. However, the minimum position that standards define (even though some promote standards as ‘best practice’) is the same for everyone, and available to everyone. Therefore, no best or better is achieved by following.
Further, some standards only offer principles, which leaves room for individual interpretation.
To perform better than others, your business and people need more than standards and certificates. We believe they need innovation.
